A founder-led specialty chemicals manufacturer and distributor wrote its own use cases, each with acceptance criteria, before the first line of code. nBrain built all four on the company's ERP, CRM, and call data inside a three-month term, and the handoff to the company's own team was in the contract from day one.
Client names available upon request.
The company sells through a regional sales force. Its discovery method was taught in training, but nobody could see whether it happened on calls. Inbound leads moved between the website, marketing, and the CRM, and some slipped through. Forecasts were rep estimates. When a steady customer slowed its reorders, the company usually found out after the revenue was gone.
The CEO did not want an exploratory AI project. The goal was a defined set of outcomes, each with a way to tell when it was done.
Calls are transcribed and checked against the company's own discovery method, with a pitch plan drafted for the rep.
Every inbound lead lands in the CRM with an owner, an acknowledgment, and follow-up deadlines, so none go quiet.
ERP shipment history and CRM pipeline combined into one forecast, using a framework the company already trusted.
Watches shipment patterns for overdue reorders and product-family gaps, and opens a follow-up task for the rep.
Product documents, technical data, and company content in one place, with a source on every answer.
Five days before the three-month term ended. Lead tracking alone ran against 238 live leads and logged 391 follow-up deadlines.
Leads have owners and deadlines, calls are measured against the company's own method, and slowing accounts surface as tasks instead of surprises.
At term end the company's technical lead took the platform over, as planned, and its own developers have kept adding modules since.
Customer, staff, product, and program details have been removed to protect the client's confidentiality. Client names available upon request.
In one strategy session we map where a Brain would return the most time, what we'd build first, and how we'd measure it from month one.
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